ballyhoo

Estimated CEFR level: C2 — Proficiency

Estimated from word frequency; not an official CEFR classification.

Definition

A shortening of the Irish village Ballyhooly, known for its rowdiness.

Mountain gorges of painted canvas and sheet-tin towered above him; palace pinnacles of lath and plaster speared the sky; the moist salt air, blowing in from the adjacent sea, was enriched with dust and with smells of hot sausages and fried crabs, and was shattered by the bray of bagpipes, the exact and mechanical melodies of steam organs, and the insistent, compelling, never-dying blat of the spieler, the barker and the ballyhoo. — From Place to Place, Irvin S. (Irvin Shrewsbury) Cobb

hoopla, hype, plug

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