blandishment

Reading level: hard

Estimated CEFR level: C2 — Proficiency

Estimated from word frequency; not an official CEFR classification.

Definition

  1. noun flattery intended to persuade
  2. noun the act of urging by means of teasing or flattery

Etymology

From blandish (“to persuade someone by using flattery, to cajole; to praise someone dishonestly, to flatter or butter up”) + -ment (suffix forming nouns from verbs, having the sense of ‘the action or result of what is denoted by the verbs’). Blandish is derived from Middle English blaundishen (“to flatter; to fawn; to be enticing or persuasive; to be favourable; of the sea: to become calm”) [and other forms] (whence blaundice (“flattery, blandishment; caresses, dalliance; allurement, attractiveness; deceitfulness, deception”) [and other forms]), from Middle English blaundishen, from blandiss-, the extended stem of Middle French blandir + Middle English -ishen (suffix forming verbs). Blandir is derived from Latin blandīrī, the present active infinitive of blandior (“to fawn, flatter; to delude”), from blandus (“fawning, flattering, smooth, suave; persuasive; alluring, enticing, seductive; agreeable, pleasant”) (ultimately from Proto-Indo-European *(s)mel- (“erroneous, false; bad, evil”)) + -iō (suffix forming causative verbs from adjectives).

In classic literature

Synonyms

cajolery, palaver

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